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Saturday, August 6, 2011

Brendan's Feedback on Dan's "Nike and the Slender Amazon"

Interesting choice for the collage. I didn't even realize that Nike was running this huge campaign. I especially liked how focused the collage pictures are on specific parts of the women's bodies. From their butts to their legs, Nike is telling women exactly what's right for them and what they should be doing. I think this is a great company to look at how they are shaping the ideal woman and how they are combining that with the ideas of respect and pride. You found a very specific brand which was good and allowed you to really focus your analysis.
There were a few typos here and there, nothing serious. While Nike is certainly pressuring women to fit into a specific body type, I'm not sure that it's all that bad. (Relative to other advertising campaigns.) It's healthier to be strong and powerful both physically and mentally than to starve yourself and become weak and malnourished. So on the one hand it's shady that Nike is shaping what women should be, but it could be worse. Either way that doesn't make it right, cool post.

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