Clare D. Kellner. "Cultural Studies, Multiculturalism, & Media Culture." 9-20

Clare Duffy
September 7, 2007
WGS 220 Section 05
Kellner. "Cultural Studies, Multiculturalism, & Media Culture." p9-20.

Description:

• Media dictates mainstream culture, including values, behaviors,
reactions to diversity (p10)

Analysis:

• All news controlled by few conglomerates (p13)
• Dominant readings come from entertainment (p17)
• Artifacts of media influence behavior (p17)

Vision:

• Cultural studies becomes multiperspectival through use of political
economy, textual analysis, and audience reception (p18)

Strategy:

• Semiotics can discover hidden signs of dominant culture in media (p14)