Class Notes Feb. 24, 2007
Prepared by Jen M.
Gender, Class, & Race in the Media
Object of Analysis: Ms. Magazine & Advertising
Woman's Magazine- Gloria Steinem
Target demographic: White stay at home Mom, straight women,
No lesbians or feminists (considered by advertisers to be not the target demographic group for women--outside of womanhood),
In short, these women were considered "children & family haters" (example: Toy. Co would not advertise)
& there would also be no trade ads.
Ms. Magazines Ads
female content women magazine appeal to typical women
no recipes no food ads without recipes
race/color issue: trouble getting White people in ads only.
models that were not white Several years before colored/
INCLUSIVE ADS other races before coporations
were willing to advertise
did not want cigarette ads Cigarette co. wanted to advertise
Airlines would not advertise because
airline travel decisions were not made
by women, only men.