Adam G. Katz, Jackson. Advertising and the Construction of Violent White Masculinity: From Eminem to Clinique for Men. 349-358.

Adam Gonzalez
10/12/07
Gender and Pop Culture 220
Advertising and the construction of violent white masculinity. Katz

Description
• Long before 9/11, violence was and still is one off the most pervasive and serious domestic problems in the United States. (349)

Analysis
• Discussions about racial representation in media tend to focus on African Americans, Asians, and Hispanics. (350)
• Violent behavior is considered masculine. (350)
• Men are positioned as sexy because they possess a certain aggressive attitude. (351)
• Violent behavior for men is in mainstream advertising in numerous ways. (352)
• Music industry has produced numerous male artists who embody all sorts of violent angers and resentments. (352)
• Military ads and sports portray violence and masculinity as a good thing. (355)

Vision
• We need to develop a much more sophisticated approach to understanding cultural constructions of masculinity. (357)

Strategy
• We need to examine critically areas where violent masculinities are produced and legitimated. (357)