Clare D. Kelnner. "Cultural Studies, Multiculturalism, & Media Culture."

Clare Duffy
September 7, 2007
WGS 220 Section 05
Kellner. “Cultural Studies, Multiculturalism, & Media Culture.” p9-20.

Description:

· Media dictates mainstream culture, including values, behaviors, reactions to diversity (p10)


Analysis:

· All news controlled by few conglomerates (p13)
· Dominant readings come from entertainment (p17)
· Artifacts of media influence behavior (p17)

Vision:

· Cultural studies becomes multiperspectival through use of political economy, textual analysis, and audience reception (p18)

Strategy:

· Semiotics can discover hidden signs of dominant culture in media (p14)